The team at Paul Morrell Formalwear in Little Rock, Arkansas approached us to completely overhaul their online catalog for men’s formalwear. They wanted something that allowed for casual browsing of the catalog, but would also be powerful enough to allow users to quickly filter and search based on many different product attributes using reductive navigation.
This was a pretty ambitious project for us, since most of the sites we had developed in the past typically contained static content. We were committed to using WordPress as our CMS platform, but knew that this project was going to take a lot of custom code to create a seamless user experience.