We recently launched another small business website, this time for Paul Morrell Formalwear in Little Rock, AR. Paul Morrell previously hired us to redesign their company logo as well as their online formalwear catalog, MyTuxedoCatalog.com. While their catalog site is intended to be more independent so that it can be used by their formalwear partners across the country, the new company website is strictly focused on the Paul Morrell brand.
Paul Morrell Formalwear Homepage
Paul Morrell Formalwear wanted their website to cater to three distinct types of visitors: retail, business-to-business prospects, and existing partners. This required a lot of planning in order to make sure that visitors who first hit their site know immediately where to go to find the information they need. In order to accomplish this, we used prominent sections of the homepage to guide the visitor to each part of the site, as well as a large, intuitive drop-down navigation menu that very clearly displays all of the sub-pages within a given category.
While the site is mainly informative, it does contain some dynamic content as well. The “Top Ten Rentals” page allows the site administrator from Paul Morrell to add product images and information, which then dynamically populate the page and link to the corresponding MyTuxedoCatalog.com product. In addition, the folks at Paul Morrell are able to use the Content Management System to upload documents, edit pages, create “how to articles”, and manage frequently asked questions.
With this site launch, we’ve completed the “hat trick” for Paul Morrell, by building two websites and a new logo for them in the past 6 months. They have been great to work with since the beginning and Lamplight Media is incredibly thankful for their continued partnership! If you’d like to see more of the Paul Morrell Formalwear website, click here to view our portfolio entry or click here to launch PaulMorrell.com.
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